HCA Goes Mobile

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Written by Victoria Louise Crump-Haill – Digital Strategist / Account Director

Brandcast Media is pleased to announce the launch of the the mobile version of the HCA Hospitals website. As smartphone penetration breaches 60% in the UK, we wanted to improve the mobile & tablets user experience for people coming to the HCA website. The result is a slick, easy to navigate, quick to load site that improves the user journey with the simple Click to Call functionality.

 

The content for both the main website and the mobile version is maintained from the same place within our bespoke Central Management System, which is a great advantage for maintaining continuity between the two versions of the site. The other advantage of the mobile site is its cross platform compatibility – the application works across iPhones, Blackberries and Android phones.



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