Hotelier Insight into the London 2012 Olympics

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Written by Victoria Louise Crump-Haill – Digital Strategist / Account Director

As the torch relay enters the home strait of our capital, central London hoteliers are more than geared up for the London 2012 Olympics and are ready to welcome guests over the next few weeks.

Brandcast Media were lucky to catch up with Kevin Kelly, GM at The Renaissance St. Pancras for an insight into preparation, plans for the games and beyond.

London is expecting to welcome some 4 million visitors and over 17,000 athletes during the Olympic Games. And the UKs hotel sector is set to profit from this dramatic increase in visitors as hotels in London will be (and already are) experiencing extremely high levels of occupancy.

Despite the new challenges to be faced with this surge of visitors, London hotels are well set to cope with the impact of the games. As Mr. Kelly told us, restrictions have already been put in place at The Renaissance – such as reduced delivery controls and contingency plans for transport networks.

Another worry for the hospitality sector appears to be the likelihood of a post-games slump. But with new data suggesting that the city is still in high demand over the summer, hoteliers are focussing on the positive effect of showcasing our city to a host of new visitors.

The general feeling is one of optimism, and hotels are looking forward to welcoming visitors to London with open arms.

Lets just hope the sun makes an appearance this summer!

 


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