Music festivals – getting down with digital

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Written by Victoria Louise Crump-Haill – Digital Strategist / Account Director

You may not realise it but even your favourite music festivals are moving with the times, and festivals like the Coachella Valley Music and Arts Festival (which kicked off last week in California) are using the most advanced technology to give you the ultimate festival experience.

Since the Woodstock days of the late 1960s festivals and concerts are now using all sorts to keep us entertained, including spectacles of holographic appearances from deceased artists and keeping artists sets interactive with live text song requests. This not only makes the experience a lot more personal during the set, but allows us to share our experiences and create a bit of buzz with our friends back home.

This infographic (courtesy of HTC & T-Mobile) highlights the key milestones in this music festival digital journey. Our favourite being the old lighters, replaced with lighter images on a bright digital display of the smartphone. Health and safety eat your heart out.

How do you use yours?


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