Kiadis Pharma came to us looking for a new website. The company was looking to go public, and urgently required a professional online presence. The launch was scheduled in a couple of months, and so we needed to move quickly. Paradoxically our first step was a step backwards, to audit what was already available online and to evaluate the messages the company wanted to get across. This set the foundation for the website content strategy, sitemap, and visual identity.
The biggest challenge we identified was the breadth of the understanding within the audience (including clinical researchers, patients, and investors), and therefore how we could translate the client’s complex production process into a simple story that would appeal to everyone.
We began by deconstructing their communications strategy into simple blocks i) The Problem (Disease) ii) The Solution (Treatment) iii) How to get involved (Contact/Invest), and then translated this into a website that takes the user through this journey. With simple parallax infographics embedded within the content, and a straightforward content structure, the site provides the user with a seamless experience regardless of their level of understanding.