The RAF Club

The RAF Club

Overview

The Royal Air Force Club wanted to create online channels and content to communicate with their existing members, prospective members and a younger audience of RAF officers. Having served officers of the RAF and Allied Air Forces in their beautiful Mayfair building since 1922, they also knew they had a brilliant story to tell but weren’t sure how to tell it.

We worked with The RAF Club to build a content and social media strategy that brought to life the stories of the officers, and told them through a range of social channels. Facebook, Twitter, YouTube and even Pinterest were used to illustrate the rich and exciting history of The Club.

After a year, The RAF Club had a buzzing online community (with over 7,000 likes on Facebook) and our YouTube interviews with Battle of Britain pilots were shared all the way around the world. The RAF Club’s social channels even helped unite a man in Canada with his lost camera.

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