Wow, what a congress #EMCC2011 in Stockholm was for social, digital and mobile media. Video, Twitter, QR codes, iPads and Apps were everywhere. This was the first cancer congress in Europe we had attended where social media, mobile and QR codes were so pervasive. It certainly helps when the congress organizers provide free WiFi throughout the congress center. Well done ECCO and ESMO!
There were a number of well placed, very large screens aggregating the #emcc2011 Twitter community conversation at key locations throughout the venue, which caused great interest and helped persuade delegates to participate. Brandcast certainly managed to make their mark upon the screens!