Adidas Take Football to a new level of 'Social'

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Written by Victoria Louise Crump-Haill – Digital Strategist / Account Director

Adidas are just about to launch a revolutionary pair of football boots which store data and help analyse performance. The boots can record speed, distance travelled and monitor what happens during one second intervals while transmitting data wirelessly to your computer, phone or tablet.

This development will hugely improve tactical analysis, even at an amateur level, but Adidas are hoping that the social element is the part that will really drive the uptake. Statistical information can be uploaded to Facebook profiles, shared with friends and team mates, generating discussion about team performance. Professional players will be able to start using the boots from mid-November onwards and many of the world’s biggest stars will start sharing their stats with the Adidas community.

 

 

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