Anything Can Fly

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Written by Victoria Louise Crump-Haill – Digital Strategist / Account Director

A captivating new advert directed by Simon Ratigan, featuring a number of household objects, such as a lawnmower, CD player and a washing machine, flying through the air, creatively illustrates how purchasing everyday objects through Avios partners will help you travel. After their re-branding in September 2011, Avios (formerly Air Miles) needed an inventive new way to promote themselves and we think they hit the spot with this mesmerising piece of video.

And once you know that all the objects featured in the ad were shot genuinely flying with remote-controlled motors, youll never look at your lawnmower in the same way again!

 

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