Growing Up on Facebook

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Written by Victoria Louise Crump-Haill – Digital Strategist / Account Director

Social Media Week Singapore (SMWS)

#SMWSGgrowingup

Speakers:

Many parents find social channels a liberating place to express their opinions and share their ideas, often using Facebook to learn from other parents about how to raise their children. Many mums and dads also use social media to interact with their kids, share activities, bond with their friends and families, set up play dates and to use apps or games. Main topics that mums engage in online include food, travel, photography and gaming. But parents need to remember that while their timelines may seem like a family diary or online timeline for them to watch the children growing up, they need to remain responsible online and take their children’s safety into account while posting and tweeting.

Parents need to remember that it is their responsibility to educate their children about privacy and safety online. At a young age, children will not understand the impact of their social footprint, so parents should teach them what not to post on Facebook. Parents should also bear in mind that the privacy and concerns of their kids might not be the same as their own. What might seem unimportant for a parent could mean the world to a child, such as an embarrassing event at school. So mums and dads online should be respectful of their kids’ privacy – who probably won’t have a say in what’s posted online. Parents who set up pages on behalf of their children often overlook Facebook’s rule that under-13’s cannot have profiles.

Kids nowadays have an incredible ability to disseminate information. Whether you see this as “amazingly fast filtering” or “attention deficit disorder”, they are part of the social media generation who have grown up with their lives recorded on Facebook timelines and Twitter feeds rather than diaries and scrapbooks. As Facebook reaches 9 years old, parents should take responsibility for warning children of the dangers online (including cyber bullying and the impact a social footprint could have on future job searches for example), but we should not make children fear technology such as Facebook, Twitter, Pinterest and YouTube, as social media is here to stay and they will undoubtedly be immersed in social activity for their whole lifetime.

How parents in Singapore are using social media:

  • 72 % of women watch videos on YouTube every week
  • 59% are looking at product reviews – they are looking for ‘other opinions’ whilst also wanting to share product experiences
  • 37% of Singapore mums have reviewed a product online. The majority are negative comments, wanting to tell people and share with them what to watch out for
  • 68% of youth say they have been cyber bullied
  • 60% of option forming comes from friends and family recommendations

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