Happy Chinese New Year!

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Written by Victoria Louise Crump-Haill – Digital Strategist / Account Director

Not only are we very pleased to wish you a Happy Chinese New Year, we are also very excited to announce the launch of our Singapore office!

Brandcast Singapore has been established to service growing business demand for integrated digital media services in Singapore, Malaysia, Thailand, Indonesia, Hong Kong, China and the wider South Asian markets.

The office is going to be led by Charlie Grieve and Lauren Owens, our experienced local team of digital strategists, creatives, video specialists, producers, project managers, online marketeers and social media experts. This team will work in tandem with our fellow Brandcasters from their digital studios in the heart of London.

What does Year of the Snake mean?
2013 is the year of the black Snake and begins on February 10th. The Snake is the sixth sign of the Chinese Zodiac and represents wisdom, intelligence and self-control, yet also represents the ability to strike at will. Ancient Chinese wisdom says a Snake in the house is a good omen as your family will not go hungry.

Some Facts about Chinese New Year:

  1. The traditional Chinese New Year celebration lasts 15 days.
  2. 2013 is the year of the Snake. People born in the Year of the Snake are reputed to be thoughtful and wise and to approach problems rationally and logically, seldom instinctively.
  3. Everyone goes home for the Chinese New Year celebrations, if they can.
  4. Traditionally, it was believed that cleaning house for the New Year’s celebrations swept bad luck away and helped ensure good fortune in the year to come.
  5. Traditional foods include fish, which is served at the end of the New Year’s meal and symbolizes abundance, and a sticky fruitcake called Neen Gow or Nian Gow.
  6. Red decorations are everywhere because the colour red is considered to be the luckiest colour. Older family members use red envelopes to give gifts of money to their younger relatives.
  7. Shou Sui is the practice of staying up until midnight as a family to greet the New Year.
  8. During the Chinese New Year, people often greet each other with phrases to bring luck, such as “gōng xǐ fā cái” meaning “Congratulations and be prosperous.” When children are feeling cheeky they will respond with “gōng xǐ fā cái, hóng bāo ná lái” meaning “Congratulations and be prosperous, now give me a red envelope!”

From everyone at Brandcast “Kung Hei Fat Choi” (Happy New Year!)

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