Kotex's Creative Pinterest Campaign

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Written by Victoria Louise Crump-Haill – Digital Strategist / Account Director

Pinterest has been creating quite a stir in the world of social media this year. The visual social networking site is growing at an incredible pace, so it was only a matter of time until a brand harnessed its power for a new and exciting campaign.

For brands trying to understand the influence of Pinterest, here is a great example of a targeted social media campaign from Kotex, who created Womens Inspiration Day by Kotex. The campaign identified 50 influentialwomen on Pinterest and sent them a personalised handmade giftbox filled with items related to their pin boards. Its thoughtful, inspirational and very creative.

 

 

 

 

 

 

 

 

 

 

 

From the 50 gifts that were sent out, the video below claims that almost 100% posted about their gift on social media platforms, creating 2284 interactions and 694,853 impressions. Thats a lot of Tweets and Facebook updates.

Its a rather time consuming campaign, but a clever and innovative one. Any brand message centered around female self-expression could do well on Pinterest, as long as the tactics dont overshadow the target.

 

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