New LG Advert Is Brilliant Viral Marketing

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Written by Victoria Louise Crump-Haill – Digital Strategist / Account Director

One week ago, a video of a thief stealing a television was uploaded by a random user on YouTube. The video has since had over 1.5 million views. Unusual for some accidental footage of a thief caught on camera, but not for a brilliant new viral marketing campaign from LG.

The fact that the video appears not to be connected with LG makes it seem like genuine footage from a CCTV camera. The only indication that this is an advert is the clear call to action at the end of the video. As the thief turns to the side and the genius of this video is revealed, a poster can be seen in the shop window advertising The Worlds Slimmest Televisionby LG.

Watch the video. Were sure youll watch it twice.

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