One For The Boys

View All Posts

Written by Victoria Louise Crump-Haill – Digital Strategist / Account Director

A new smartphone app by underwear brand Wonderbra allows you to undress fully-clothed model and supermodel Adriana Cernanova on their print adverts and billboards. By holding your smartphone up in front of the adverts, the app allows you to see the model in her underwear.

Despite the female target audience for Wonderbra, we cant help but feel the boys will be downloading this one.

Is this a cheap gimmick or a creative use of modern technology?

How do I uncover Adriana Cernanovas secret?

1. Download the Wonderbra Decoder application on App Store, Google Play or flash the Code on the curtain.
2. Be sure to watch the video in HD, and follow the instructions on your smartphone.
3. Turn on your speakers.
4. Adriana Cernanova will appears in you smartphone with the Wonderbra product she wears with this look.

Available on the App Store:
http://itunes.apple.com/us/app/wonderbra-decoder/id561208093?l=fr&ls=1&am…

Available on the Google Play:
https://play.google.com/store/apps/details?id=com.bbs.digitas.wonderbra

Visit the site : www.wonderbra.co.uk 

Comments are closed.

Top

We'd love to work with you.

London

16-17 Little Portland Street
London
W1W 8BP

T. +44 (0)20 7291 5070call us
email

Singapore

8 Cross Street, Level 28
PWC Building
Singapore, 048424

T. +44 (0)20 7291 5070call us
email

Suffolk

Basepoint Unit 12a
The Havens
Ransomes Euro Park
Ipswich, IP3 9BF

T. +44 (0)1473 722 794call us
email

Call Us