King’s Private

King’s Private


Presented with the task of a rebrand for the discerning and internationally respected identity of King’s Private Hospital, we knew this was a perfect project for the Brandcast touch.

With our heritage in health, and our meticulous approach to capturing a client’s tone, voice and history, we took our inspiration from their beautiful Art Deco building – the Guthrie Wing.

This inspired a stunning logo mark around which we could begin to define a complete branding journey, looking ahead to how it might be captured in every conceivable print and online format in the future.


Our creative vision was to harmoniously gel together a ‘period colour palette’ with a contemporary twist, elevating the hospital’s brand to one matching their heritage and reputation.

The result?

Clear rejuvenation of a trusted identity in hospital care. Today, King’s Private Hospital has a distinct look, feel and representation which absolutely emphasises its position as a leader in its class.



We'd love to work with you.


8 Cross Street, Level 28
PWC Building
Singapore, 048424

T. +44 (0)20 7291 5070call us


Basepoint Unit 12a
The Havens
Ransomes Euro Park
Ipswich, IP3 9BF

T. +44 (0)1473 722 794call us

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