The Next Big Thing is Already Here

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Written by Victoria Louise Crump-Haill – Digital Strategist / Account Director

Are you enticed by the new Samsung Galaxy S III?

The Samsung Galaxy S III advert has received mixed reactions since its release a few week ago. The advert boldly takes a swipe at iPhone 5 customers queuing outside Apple stores in anticipation of the new phone whilemakes jibes at the iPhone 5s small changes to the handset and the inconvenience caused by the new adapter. A group of former Apple fans walk past the crowds carrying their new Samsung Galaxy S IIIs and the watching crowds look on curiously at the Android smartphones features, such as ShareShot and the bigger screen.

Samsung then cleverly shows a man in the Apple queue saving a place for his parents.

Whether you are a Samsung Galaxy S III convert or are itching to get your hands on the new iPhone 5, the advert is undeniably entertaining and adds to the rivalry between the two companies.

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