After Facebooks redesign and release of Timeline for brands, thousands of businesses have benefited by marketing their heritage. This year, Facebook added ‘Founded’ instead of born and ‘Milestones’ for brands allowing them to look back and to create an autobiography. This interesting switch has allowed brands to add photos and key dates encouraging more engagement with their Facebook profile, and for brands to reinforce their history.
London’s most historic landmark, The Tower of London, is planning to launch a millennium of monumental dates via Facebook Timeline in order to allow social media users to explore, what will be, the oldest historic timeline on Facebook. The Timeline will encompass 1,000 years of history and will be backdated to 1066 when The Tower of London became London’s premier fortress and was established by William the Conqueror.
The Towers most infamous events will include: the execution of Anne Boleyn (1538); the torture of Guy Fawkes (1605); the murder of the two Princes in the Tower (1483) and the Great Fire of London (1666) – along with stories of iconic Beefeaters and the legendary ravens.
Tim Powell, Digital Media Manager for Historic Royal Palaces, said: “Its an incredibly powerful way for modern audiences to engage with the Towers rich history, in the same way they interact with their friends and record their own lives. We just wonder if Henry VIII and the Towers other infamous characters would have minded having their pasts scrutinised by the Facebook generation.”
For a landmark that dates as far back as The Tower of London, Facebook Timeline provides a great opportunity to show off old photos and share extensive history.
Explore The Tower of London’s Facebook Timeline here.